Hybrid trade show offers numerous commercial benefits

Through its physical and digital form, Oenotelia 2021 will be the premier trade event for the Greek wine & spirits market, both within and outside the exhibition center.

The largest and most significant sector companies will participate in the trade show as exhibitors, while a strong presence of leading wine traders will be ensured by the organizers through the exhibition’s Hosted Buyer program. The international wine traders participating in the program will hold scheduled physical and virtual B2B meetings, thus increasing exponentially the chances of successful trade agreements.

This implies that sector businesses that will participate as exhibitors, will have the opportunity, in addition to becoming suppliers for Greek companies, to sell their products to key —for the country’s wine & spirits exports— international markets.

Innovation and safety top priorities for the 6th Oenotelia

During the bricks and mortar show, the Metropolitan Expo exhibition center in Athens, Greece, will be laid out in a way that will ensure larger corridors; the attendance of visitors will be controlled; and special safety measures for exhibitors and visitors will be implemented. In addition, new participation options will be offered to exhibitors through turnkey stands.

At the same time, the virtual version of Oenotelia 2021 will offer Greek visitors and international wine traders, who will not be able to attend the exhibition in person, the possibility of a unique interactive experience.

The digital show will take place via the FOOD EXPO B2B Platform, an online platform launched this year by FORUM SA, which aims to bring the exhibitors of FOOD EXPO 2021 in contact, not only with the trade show’s hosted buyers but with thousands of international F&B traders, as well, who due to the new circumstances created by the pandemic may not be able to travel to the exhibition.

The benefits of the FOOD EXPO B2B Platform

Through the FOOD EXPO B2B Platform, Oenotelia 2021 exhibitors will have the opportunity to create a personalized profile of their business, where their products will be showcased. They will also be able to hold pre-arranged one-on-one meetings with key buyers from all over the world, and network with Greek and international buyers that will not attend the trade show in person.

At the same time, through the B2B Platform, international wine traders will be given the chance to go through the Greek exhibitors’ profiles, as well as get to know an extensive range of local products. Furthermore, they will be able to schedule one-on-one meetings via chat or video call with exhibitors during the course of the trade show.